Marketing & Communications Specialist

LeaderStat | Full-Time | Hybrid | Columbus, Ohio

Position Summary

The Marketing & Communications Specialist supports the day-to-day marketing and communications efforts for LeaderStat and its affiliated memory care communities. This hands-on role is responsible for content creation, graphic design, social media management, website updates, email campaigns, marketing materials, and conference coordination.

Working closely with the Director of Marketing & Communications and teams across the organization, this role helps strengthen brand awareness, support business development, generate leads, and promote the accomplishments of LeaderStat and its affiliated memory care communities.

The ideal candidate is a creative, organized, and detail-oriented marketing professional who can independently produce polished, on-brand materials, manage multiple projects, and execute marketing initiatives in a fast-paced environment.

 

Required Qualifications

  • Minimum of 2 years of experience in marketing, digital content, communications, or a related field
  • Proficiency in HubSpot, including website updates, email campaigns, landing pages, and marketing workflows
  • Strong copywriting, editing, and proofreading skills with the ability to adapt messaging for different audiences
  • Graphic design experience using Canva and/or Adobe Creative Cloud; portfolio or work samples required
  • Experience managing business social media channels, including LinkedIn and Facebook, and using scheduling tools
  • Experience with marketing automation tools and developing outreach campaigns
  • Ability to learn new technologies, platforms, and systems

 

Competencies (Skills, Knowledge, and Abilities)

  • Strong writing, communication, and graphic design skills
  • Ability to independently create polished, professional, and on-brand marketing materials
  • Knowledge of digital marketing, social media, email campaigns, and lead generation strategies
  • Strong project management, organizational, and time management skills
  • Ability to manage multiple projects and competing deadlines across business lines
  • Understanding of marketing analytics, campaign reporting, and engagement metrics
  • Attention to detail and commitment to brand consistency and quality
  • Comfortable using emerging technologies, including responsible AI-assisted tools
  • Ability to work independently while collaborating effectively with recruiting, sales, business development, community, and executive teams

 

Duties and Responsibilities

  • Create, write, edit, and publish marketing content, including social media posts, blogs, newsletters, website copy, email campaigns, event invitations, and promotional materials
  • Design marketing collateral, including flyers, calendars, presentations, brochures, advertisements, digital graphics, signage, and other materials
  • Manage social media calendars and create, schedule, and publish content across LinkedIn, Facebook, and other approved platforms
  • Maintain and update HubSpot, including website content, landing pages, email campaigns, contact lists, and marketing workflows
  • Build and deploy approved email and digital campaigns; track engagement, leads, and campaign performance for Director review
  • Develop sales and marketing materials supporting LeaderStat's post-acute, acute care, interim management, contingent staffing, executive recruiting, and RPO service lines
  • Create case studies, client success stories, and other knowledge ware highlighting LeaderStat's accomplishments and expertise
  • Develop marketing materials for affiliated memory care communities, including newsletters, event flyers, social media content, referral outreach, and occupancy-focused campaigns
  • Coordinate with community teams to gather content and promote events, programs, and community initiatives
  • Coordinate LeaderStat conference and event logistics, including registrations, exhibitor paperwork, booth materials, shipping, giveaways, vendor communication, and pre- and post-event marketing
  • Support job board content, employer branding, account coordination, and usage reporting in partnership with recruiting and technology teams
  • Coordinate routine communications, deliverables, and renewal tracking with external marketing, technology, and referral partners
  • Assist with DocuSign administration, approved document workflows, and memory care move-in packets in coordination with community operations and clinical leadership
  • Maintain organized marketing files, digital assets, and brand materials
  • All other duties as assigned by the Director of Marketing & Communications

 

Working Conditions

  • This is an in-office/hybrid position based in LeaderStat's Columbus, Ohio office
  • Standard working hours are 8:30 a.m. to 5:00 p.m., Monday through Friday
  • Occasional evening, weekend, or on-call availability may be required based on business and event needs
  • Position requires prolonged periods of sitting and working at a computer, along with occasional standing, walking, bending, reaching, and lifting up to 20 pounds

 

Why Join LeaderStat?

At LeaderStat, our people are at the center of what we do. We’re committed to building a collaborative, professional environment where team members can make an impact, grow their skills, and contribute to the continued success of the organization.

As Marketing & Communications Specialist, you’ll have the opportunity to bring creative ideas to life, strengthen our brands, support business growth, and showcase the impact LeaderStat and our affiliated memory care communities make every day. If you’re a marketing professional who enjoys creating engaging content, designing impactful materials, managing diverse projects, and making a difference across multiple business lines, we’d love to hear from you!

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